UNIVERSITY OF MICHIGAN-DEARBORN ALUMNI RELATIONS BROCHURE
The University of Michigan-Dearborn Alumni Relations team was interested in increasing alumni engagement and highlight ways alumni could stay connected. I worked with the team to develop a tri-fold brochure that featured vibrant images of campus, UM-Dearborn students and outlined the benefits of getting involved and staying connected both online and at events. To add impact and visual excitement to the piece I developed a fun maize and blue photo montage utilizing student and school supplied photography to highlight the fun a University of Michigan-Dearborn alumni can have.
UNIVERSITY OF MICHIGAN-DEARBORN SNAPSHOT
The Snapshot developed for University of Michigan-Dearborn served to communicate key facts and figures about the university in a visually appealing yet digestible way. Pulling design cues from the Year In Review piece, that I also developed for the university, and adhering to the brand guidelines, I was able to grid out the content in a fun way, allowing infographics and message hierarchy to add interest and improve ease of consumption. The infographics developed for the piece were incorporated into the university website and utilized in other communications materials throughout the year. This piece also set a standard for the Snapshot which has subsequently been developed annually by the university.
Snapshot - https://www.worksofsharp.com/collateral/umd/snapshot/
Year in Review - https://www.worksofsharp.com/collateral/umd/yearinreview/
COLLEGE FOR CREATIVE STUDIES NAIAS EXHIBIT DESIGN
The College for Creative Studies was interested in making a splash with their main floor booth space at the North American International Auto Show. I designed an eye-catching booth space that served to tell the story of CCS’ well-known Transportation Design department by highlighting student work on corporate sponsored projects showcasing student sketches, renderings and the final clay model. Utilizing presentation boards, a large scale back wall, and an overhead truss CCS’ yellow brand color made for an exhibit space that stood out and could be seen from across the crowded show floor. The booth received such positive reviews that elements of it are still in use today years later.
U.S. CELLULAR FIELD STADIUM LOGO
As a connoisseur of logos and a sports fanatic it was exciting when these two worlds collided with this assignment. U.S. Cellular was working with Doner Advertising and asked the team to develop stadium logo concepts that could be utilized throughout the Chicago White Sox stadium. This project came my way the night before the client presentation, but I was committed to developing a winning logo. The client selected my concept which pulled cues directly from the design of the stadium. Although the Chicago White Sox have since moved on to a new sponsor, it was awesome to see my logo on the stadium scoreboard. One thing checked off my bucket list.
MAKER’S MARK CAMPAIGN
I did some freelance work for Louisville advertising agency Doe Anderson to create their first television campaign with America’s original handcrafted bourbon, Maker’s Mark. The campaign was built around five 30-second television spots and print ads that highlighted the authentic character of Maker’s Mark utilizing a line popular with the brand founder, “Maker’s Mark Is what it isn’t.” We developed a playful campaign to share what Maker’s Mark isn’t.
ALFA ROMEO CAMPAIGN
This print campaign introduced the Alfa Romeo brand to America. We created a buzz by showcasing the newest star in town in Vanity Fair’s Hollywood issue. Putting the WOOD back in HOLLYWOOD, this naughty ad garnered smiles and attention from automotive websites as well as kudos from our peers by winning a Gold D-Show award. We continued the fun by generating print ads that targeted and touched key audience groups through golf, travel and financial publications.
KELLEY BLUE BOOK B2B PRINT CAMPAIGN
While vehicle shoppers saw Kelley Blue Book as one of the most trusted brands in the industry, car dealers felt the brands valuation system squeezed margins and hindered their ability to negotiate pricing. When KBB changed their pricing model and wanted to relaunch it with key dealer customers I developed this visually arresting B2B print campaign to help reinforce the message that KBB was the best fair pricing tool to use to drive vehicle sales and purchases.
JBL BILLBOARD CAMPAIGN
This outdoor campaign served to highlight the newest feature of the JBL portable speaker line, Bluetooth connectivity between speakers, allowing friends to bring their JBL speakers together to freely and easily scale up the party sound. To explain this feature quickly, we took some of the biggest names in music and doubled them, making their sound twice as loud, and the experience twice as impactful. Thanks to JBL, Maroon 5 now sounds more like Maroon 10.